Being an online instructor using platforms like Udemy, you are already well aware of the competition that exists in the online course industry.

There are thousands of curses available on Udemy at dirt-cheap prices, giving learners thousands of options to choose from.

While this is a good problem for learners it’s a nasty one for expert educators like you who work hard to create high-quality courses.

As an educator, you deserve much more than what Udemy offers you.

While these platforms have a great discoverability feature, it also has many cons for instructors.

Three major cons of course platforms

1. Less revenue share: You don’t get the entire share of the sales you make.

2. Limited freedom: You can’t offer upsells or cross-sells to your students. Also, you cannot create any kind of automation or price your courses higher. Udemy holds all the power.

3. More competition: You are competing with thousands of instructors with cheaply priced courses. There’s always a probability of losing out to them.

Many educators like you are making millions but they aren’t relying on third-party platforms.

They are at an advantage since they don’t have to share their revenue with the platform nor do they have to price their courses cheaper.

So, what you should do?

1. You should build your authority & brand.

2. You should charge higher prices for your courses and sell multiple offers to your students.

3. You should stop relying on third-party platforms to grow your education business.

But how can you do it?

This is exactly where TEEAS helps you.

This is the system that all super-successful and profitable online educators have in their business. This system not only enables them to make more money but also generates sales on autopilot with no signs of slowing down.

WHAT IS TEEAS?

The Evergreen Enrollment Accelerator System (TEEAS) is a system that works to turn your social media or blog Audience into email subscribers and sales-qualified leads, while simultaneously growing your email List. 

Your Email List Is The Backbone Of TEEAS – That Nurtures The Leads And Converts Them Into Long-Term Clients – Thus Increasing Your Evergreen Client Enrollments, Automated Sales, Revenue, And Profit, and saving your time & energy.

This system comprises 3 phases.

PHASE I

As you can see in the image, Phase I. 

It’s about igniting & optimizing and setting up your backend authority system.

This phase starts with building a lead magnet aka a free entry offer that gets interested people added to your email list. 

People who join your list are interested in what you offer since anybody can follow you on social media (e.g. bots).

Also, social media isn’t safe to hold your audience.

Accounts get banned and hacked. Algorithms change. So, having your email list will set your business up for long-term success.

You can’t get it wrong here since you have to pay for email marketing software. So, you need to build your email list the right way.

If you create generic lead magnets, you will get a generic audience who will not buy from you. This means more expenses and zero returns for you. 

But having a hyper-relevant lead magnet will solve that issue.

If you don’t have your lead magnet built, then you can choose any of the below formats:

1. Ebook/checklist/cheatsheet

2. Quiz

3. Video Series

4. 3-7 day email course

But if you already have it then analyze your current sales funnel and identify any gaps or areas of improvement.

By aligning your funnel with your ideal client’s needs and desires, you can turn it into a powerful conversion tool to convert your social media followers & blog readers into email subscribers.

The traffic in this phase would be coming from your social media channels, search engines(your blog), and online communities.

After people have downloaded your lead magnet, they will become your qualified leads. 

But you don’t stop there.

Go a step further to create another hyper-targeted lead magnet that’ll generate their interest in your high-ticket paid offers.

This lead magnet will be highly relevant to your paid offer. The purpose behind doing this is to shorten your sales cycle.

People who download this are your highly qualified leads.

Then they will be given an option to book their strategy call (paid is better) and/or an offer to purchase your low-ticket offer that you already have.

Once they enter this funnel, they’ll start receiving emails.

Your email list is a goldmine of untapped potential. 

If you haven’t already done so, revamp your email marketing strategy to effectively engage and nurture your subscribers.

Top coaches/creators make at least 50% of their revenue from their email list.

Depending on your list audience, you can make multi 6-7 fig/year from just your email list.

There are endless ways to create email automation & sales campaigns that pull in big numbers.

I. Autoresponders

Autoresponders are automated email sequences that deliver timely and personalized messages to your subscribers. 

To get more & consistent sales from your email list, you can set various autoresponders, such as Welcome series, Abandon cart series, Post-purchase series, Customer retargeting, Onboarding series, Offboarding series, Winback series, Automated webinar series, etc.

II. Campaigns

Email sales campaigns are one-time email series that you send to your list, on some special occasion. These can be Re-engagement series, Product launch series, Live webinar series, Holiday Series, etc.

By delivering valuable emails every single week, sharing success stories, and showcasing the unique benefits of your program, you can build trust and establish your expertise. 

Your goal here would be to convert subscribers into eager clients who can’t wait to enroll in your paid program.

By segmenting your list based on their interests, engagement level, and stage in the buyer’s journey, you can create tailored experiences that resonate with each individual, increasing the likelihood of purchase. To generate more sales from your email list, you should also conduct regular tests & experiments.

Apart from that, you can also set up a chatbot/DM & SMS automation system to maintain multiple touchpoints of contact with your audience/prospects.

This backend authority system will take your audience from being strangers to your clients.

PHASE II

Next comes Phase II.

This phase is all about Collaborating and Expanding which you’ll accomplish through partnerships.

Partnerships are quite an underrated way to grow a business.

Using partnerships you can get access to high-quality audiences that would become your clients.

In this phase, you can install the Audience Captivation System in your business. 

In this phase, you’ll tap into lucrative partnership opportunities to attract even more ideal clients and fill your email list with potential buyers.

You must research and identify potential partners who align with your business niche and share a similar target audience. 

Collaborating with influential individuals, complementary businesses, or industry experts will allow you to tap into their network and gain exposure to a broader audience. 

You and your partner must build a strategic partnership plan that benefits both parties, attracts high-quality leads/clients, and opens your doors to a billion-dollar network.

By leveraging your partnerships, you can create joint ventures, webinars, guest blog posts, or co-branded content to reach new potential clients. 

These collaborations will not only expand your reach but also position you as an authority in your field. 

With every partnership, you’ll have the opportunity to grow your email list with individuals who have shown interest in your program.

Not only that you can also implement a referral system that incentivizes your partners to spread the word about your coaching program, increasing your reach and credibility.

Just like you generate traffic through organic social media and/or blogs in Phase I, you would be also getting lots of traffic from partnerships in this phase. The rest of the funnel would be the same.

PHASE III

After you have achieved substantial success in Phase II, you will now enter Phase III.

In this phase, I’ll install the Clients On Autopilot System in your business – you’ll turbocharge your sales by harnessing the power of Facebook advertising.

You can reach more of your ideal clients, and generate more email subscribers using FB ads.

You must create highly targeted Facebook ad campaigns that reach your ideal clients based on demographics, interests, and behavior. 

To maximize your ad campaign’s effectiveness, you should also implement retargeting strategies that engage individuals who have already shown interest in your coaching program. 

By following this three-phase growth plan, you can transform your business into a client-generating machine.

HOW MUCH REVENUE YOU CAN ACHIEVE

I have seen businesses generating multimillion-dollar revenue using the same system.

If you have a great offer/product, a target market that’s ready to pay high prices, trust, and patience then achieving these numbers would be a real possibility.

CONCLUSION

Once you have this funnel in place then converting the audience from strangers into clients won’t be very difficult since throughout their journey they would have already realized the value of your offer and its benefit for them in the long run.

I hope I have explained well the importance of the TEEAS to generate evergreen clients for your business while working less and hustling on social media to generate sales.