The foundation of successful email marketing is a high-quality email list.

Avoid purchasing email lists, as they often lead to low engagement and high spam complaints.

Instead, focus on building an organic list of subscribers who have expressed genuine interest in your coaching services.

How to do it: Create sign-up forms on your website and social media channels, offering incentives like free resources, webinars, or discounts to encourage visitors to subscribe.

Ensure that your sign-up forms are easily accessible and user-friendly.

Segmentation involves categorizing your subscribers based on their interests, behaviors, or demographics.

By sending targeted content to specific segments, you can deliver highly relevant messages that resonate with each group.

How to do it: Start by identifying common characteristics or behaviors among your subscribers.

For example, segment your list into categories like “career coaching,” “life coaching,” and “health coaching.” Send content and offers tailored to each group’s needs.

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